Kristine Ramezani

Kristine Ramezani

Servant fièrement : Sobeys Mississauga Office, ON

Poste : Director, Visual Branding

Valeur fondamentale : Get it Done with Passion and Integrity

Kristine’s job has expanded and evolved over the 13 years she has been with Sobeys but it comes down to all things visual. Among her responsibilities is private label packaging, seasonal decor for the stores and the look of the stores and the Tahoe office. « It’s an amazing, amazing job, » says Kristine. « I’m kind of like the creative director, visually. » Kristine was nominated as a Value Champion for her work that included the creation of the Chalo! FreshCo. brand. « The look and feel had to be authentic, » says Kristine. « It was very satisfying changing how we look at stores. » Another facet of her job is designing private label packaging, work that also makes Kristine very proud. But don’t ask her to choose a favourite project or product. « It’s like children, » she laughs. « I love them all the same. »