Charles Hammel

Servant fièrement : Sobeys #535 Prospect St., Fredericton, NB

Poste : Cheese Ambassador

Valeur fondamentale : Get it Done with Passion and Integrity

Charles has been his store’s Cheese Ambassador for the past several years, bringing to his customers knowledge about the many products and how to incorporate them into recipes. « Much like wine, there’s far too much information about cheese for any one person to wrap their head around at a customer level, » says Charles. « Acting as a bridge between where customers are and where they want to be, that’s the fundamental goal. » The Cheese Ambassador program is a natural fit for Charles, who came to Sobeys with a professional culinary background. « I’ve always appreciated the craftsmanship of food as opposed to just the aesthetics and flavour experiences. » And what is Charles’ favourite type of cheese? « The one you are offering me, » he says.