David Blair

Proudly Serving: Sobeys RSC Whitby, ON

Position: Director Distribution Services

Core Value: Always Place the Customer First

When a customer was missing a large fish order the day before Good Friday, David did what he knew was right: he personally delivered the order to the store. Making sure the order was refrigerated properly, David had it loaded into the back of a pickup truck and drove about an hour and 45 minutes to deliver it to the store. “The seafood manager did not expect that level of service,” says David, who adds, laughing, that he can’t guarantee that level of service all the time. Exceeding customer expectations is nothing new for David’s team. “I am always proud when our team succeeds and meets the challenges that are required,” says David. “It’s not an easy business, it’s dynamic. It takes a lot of work and a lot of commitment and when you succeed, it just makes it that much better.”