Charmaine Dyke

Charmaine Dyke

Proudly Serving: Sobeys #604, St. John's, NL

Position: Seafood Manager

Core Value: Proudly Serving Our Communities

Charmaine gives credit to her mother for raising her to be the person she is today. Considering the way Charmaine volunteers for various organizations and treats her customers as family, her mother did an excellent job. With 26-years as a Sobeys employee, including 19 as a cashier, Charmaine loves interacting with her customers. “You hope you make a difference,” she said, and on one day last fall she certainly did. Recognizing that a normally happy customer was having a difficult time, she arranged for community support for him, ensuring he had supplies and medication for the upcoming holidays. He returned to the store later to thank her, saying that without Charmaine’s chat with him and arranging help for him, he didn’t know if he would have gotten through that day. “When you do your best for your customer it’s a win-win: you give them great service and you feel great,” said Charmaine. “You make your customers feel that they’re special, like your family is special to you.”