Joëlle Dickey

Proudly Serving: Sobeys Montréal- Nord

Position: Director Digital Strategy and Loyalty

Core Value: Stay Real

Direct, honest, and transparent with her colleagues, Joëlle has great confidence in her employees’ abilities, and respects their expertise. Joëlle is proud to have built a solid and engaged team that always seeks to collaborate, innovate, and focus on achieving the objectives of the corporation. “I believe that Sobeys has always been a company that is very close to its community,” she says. “I think it is beautiful to see, that it is not just about business, but it is also about giving back to others and making sure everyone is okay.” Joëlle is inspired by her mother for her resilience and limitless energy in climbing the career ladder while raising her and her sister alone, and for the Sunday family dinners she prepares religiously. About her work life, she says, “Sobeys is where I spend a lot of time, and when I come to work, I feel a little bit like I am getting together with my family.”