Joel McDonald

Joel McDonald

Proudly Serving: Sobeys #292, Newcastle, NB

Position: Store Manager

Core Value: Proudly Serving Our Communities

When Joel McDonald moved from Moncton to be the manager of the Sobeys in Newcastle, N.B., he quickly got involved in the town’s community. This year the Special Olympics N.B. Winter Games were held in the Miramichi region. On opening day Joel attended the flag raising and then invited coaches and athletes back to the store for welcoming cake and coffee. Joel was available during the event, helping with anything that the committee needed to make the event memorable for all of the athletes. “The new manager at the Newcastle location was amazing and went over the top to help us,” wrote the executive director of the organization. “The employees here are like a family, and we help customers take care of their families. “We’re there when they most need us,” said Joel. “Leading by example means that I always put myself in the other person’s shoes — whether it’s customers or employees — and treat them how I would want to be treated.”