Jennifer Perenack

Proudly Serving: Sobeys Liquor #5054 Nolan Hills, Calgary, AB

Position: Manager Liquor Store

Core Value: Get it Done with Passion and Integrity

Jennifer has a played a huge role in bringing new employees into the company following the Safeway acquisitions and she has travelled extensively across Alberta, British Columbia and Saskatchewan doing just that. “You have to understand that you are going into a business that employees have been used to for so long,” says Jennifer of the challenges she faces. “I try to listen to them. I understand there are fears. I let them know that I’m not there to stomp all over them. I want to make them part of our team.” One small location was particularly challenging. “Everybody was very disgruntled and upset. I had a lot of resistance,” says Jennifer. “So I started working with every person, having conversations with them, assuring them that we welcome them, we want them to continue with us and grow with us.” Showing that sort of patience and leadership paid off when attitudes started changing. “You need to let employees express themselves instead of just overriding them,” says Jennifer.