Guillaume Durocher

Guillaume Durocher

Proudly Serving: Montreal North Office, QC

Position: Chief Specialist, Strategy and Innovation, Produce

Core Value: Get It Done With Passion And Integrity

When Guillaume Durocher was just 15 years old, his love affair with fruits and vegetables began. A veteran grocer and co-worker named Norman recognized his talent, delaying his retirement by a year to mentor him. “My passion for running a department, from sourcing the freshest produce, to meeting with suppliers, and interacting with long-term clients, developed over the years thanks to him,” said Guillaume. Combining his passion for fruits and vegetables with his passion for innovation in his work at Sobeys, Guillaume has spearheaded several successful initiatives in Quebec. A new vegan section in Sobeys stores has been a resounding success, in keeping with the new Canada food guide’s recommendation that consumers should eat more vegetable-based proteins. A line of reusable produce bags made of recycled plastic has been so successful it will be introduced nationally. “I am extremely proud of this project,” he said. “We want to attract families to our stores,” said Guillaume. “For me, family is most important, and my Sobeys colleagues are my second family.”