Elfi Morin

Proudly Serving: Sobeys Montréal- Nord, QC

Position: Head of Local Marketing and Brand Management

Core Value: Always Place the Customer First

Elfi’s motto in life is “work hard, play hard,” and her dedication carries over to her work, where she has built a dynamic team of passionate people who are eager to meet challenges and to serve all Sobeys clients. After working for various agencies for 10 years, she was excited to discover a new and stimulating environment at Sobeys, where she has thrived. Creativity, variety and collaboration are always on the daily menu. She is valued for the speed and quality of her work and for always going beyond the call of duty to find innovative solutions to satisfy clients’ requirements. “My Sobeys is a place that enables people to strive to explore the limits of who they truly are. I believe that if one has the will and the ambition to bring the company further along, there is room for them to grow in a business like that.”